The current Nutella ad really gets my nutritional knickers in a knot! I’m totally perplexed as to why anyone would think it’s a good idea to give kids (or adults) chocolate for breakfast – it’s seriously nutty advice. I realize that hazelnuts on their own are nutritious, but in a milk chocolate spread, that’s a seriously belt-busting stretch.
Would you feel comfortable feeding your family ice-cream sprinkled with hazelnuts for a healthy morning meal? Probably not, but it’s the same idea – taking something that’s predominately devoid of nutrition and pairing it with something vaguely nutritious does not a balanced meal make. These days, companies are allowed to tout any manufactured food product as nutritious – fortify a piece of plastic with potassium, and boom, it’s deemed a nutritional snack!
Nutella has 200 Calories, 11 grams of fat and 21 grams of sugar per serving. The serving size is two tablespoons, which I’m sure is a very modest approximation of what most mothers or kids are spreading on their “whole wheat” toast of waffles.
I think it’s highly irresponsible advertising. There’s most certainly a place for Nutella as a sweet treat, but served for breakfast every morning, that’s just absurd. With childhood obesity and diabetes on the rise, we need to encourage families to eat healthy, nutritious and real food for every meal. It’s unfair to doll out “sugar-coated” advice and mis-information, the country is in crisis, and we need to be educated about how to reform our diet. Spread the word.








I totally agree! This ad has been driving me nuts for ages!